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QQuorus is an accredited member of the Canadian Research Insights Council (CRIC) as well as various international research organizations, demonstrating our commitment to following the best practices and the highest standards and ethics in the industry in Canada and abroad.

Quorus is an accredited member of the Canadian Research Insights Council (CRIC), demonstrating our commitment to following the best practices and the highest standards and ethics in the Canadian industry.

For more information: https://www.canadianresearchinsightscouncil.ca/member-benefits/recognition/

CEO Declaration of Compliance with CRIC Standards
CEO Declaration of Compliance with ISO 20252:2019

Quorus is an ESOMAR Corporate Member, and as such we are committed to the highest standards of professional practice and we deliver or expect research excellence that supports effective decision-making. As an ESOMAR member, Quorus abides by the ICC/ESOMAR CODE and ESOMAR World Research Guidelines.

For more information: https://www.esomar.org/what-we-do/standards

Company founder and President, Rick Nadeau, is a member of the American Association for Public Opinion research (AAPOR) and is bound to adhere to its Code of Ethics and Professional Practices.

For more information: https://www.aapor.org/Standards-Ethics/AAPOR-Code-of-Ethics.aspx

Company founder and President, Rick Nadeau, and a number of consultants at Quorus are Certified Analytics and Insights Professionals (CAIP). Having earned their CAIP designation, these individuals are dedicated to following the CRIC adopted International Chamber of Commerce (ICC)/ESOMAR Code on Market, Opinion and Social Research and Data Analytics.

For more information: https://www.caip-paim.ca/

Company founder and President, Rick Nadeau, is a member of the Qualitative Research Consultants Association (QRCA), demonstrating his dedication to quality, innovation and developments in qualitative research. The QRCA has awarded Rick “Advance Status” for his participation in conferences, online learning and chapter meetings for the 2020-2021 calendar years. This is the highest status awarded to active members.

As a member of the Visitor Studies Association (VSA), Quorus is dedicated to understanding and enhancing learning experiences in informal settings through research, evaluation, and dialogue. VSA is today’s premier professional organization focusing on all facets of the visitor experience in museums, zoos, nature centers, visitor centers, historic sites, parks and other informal learning settings.

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AAn insightful resource for those who buy, use, or care about public opinion research.

At the Quorus Consulting Group, we’ve spent decades helping governments, corporations, and associations understand what Canadians think, why they think it and how to have a better relationship with them.

We all know that public opinion isn’t static. It shifts with events, with culture, with how issues are framed, and with how people see their place in society. If it didn’t shift, there’d be no reason to study trends.

It is also true that public opinion research isn’t static. How we engage with people, how responsible they are, how our engagement relates to responses, the tools we can use and techniques that have been developed are all things that have brought about a massive amount of change in our line of work, and in how we can help clients.

In our work, we have experienced its evolution – both in terms of evolving opinions and evolving research – up close.

This Substack—The Quorus Line—is where we’ll share some of our insights on these issues. Members of the Quorus team will share individual observations about what’s shaping Canadians’ attitudes and behaviours, how they are changing, as well as how we are changing as researchers.

Our goal is simple:

• To highlight patterns and signals in public opinion that matter for decision-makers.
• To reflect on what decades of research has taught us about how people process information, form judgments, and act.
• To offer a perspective grounded in evidence, not assumptions.
• To help you become a better consumer of public opinion research.

Why subscribe?

If you buy, use, or care about public opinion research, we think you’ll find value here.

Policy-makers: Gauge whether your instincts about Canadians line up with the data, keep track of big picture trends, emerging issues and some of the more hidden drivers of opinion that end up being uniquely relevant to policy.

Corporations and associations: See how public expectations can affect your reputation, your license to operate, how Canadians want their governments to treat you, or your advocacy strategy.

Advocacy groups and NGOs: Learn how public sentiment can be a powerful ally—or a barrier—to change. Keep members engaged and satisfied, rally people together, and more effectively get your message across.

What to expect

• Short posts unpacking interesting findings from the world of public opinion research.
• Occasional deeper dives into how opinion works, and what leaders should take from it.
• Links to outside studies, news stories, and debates worth your attention.
• Pro-tips on how to be a better consumer or buyer of public opinion research.

Public opinion matters. It influences what’s being talked about or undertaken. It shapes policy. It drives business decisions. It determines success and failure.

We’ve built The Quorus Line so that we can share what we’re seeing, thinking, and learning. We hope you’ll find it useful—and maybe even thought-provoking.

Subscribe today to follow along. We look forward to starting the conversation.