MMost of our research is with the following target audiences – if you don’t see the one you have in mind, please contact us – chances are quite good we have some experience with it:

• General population / consumers
• B2B
• Stakeholders
• Healthcare professionals
• C-suite executives
• Newcomers / New Canadians / Immigrants
• Students

Across various industries and the numerous target audiences with whom we’ve worked, we have developed strong experience with the following research methodologies:

• Public opinion research
• Advertising and communications strategy testing
• Assessment of attitudes and opinions / Usage and attitudes (U&A)
• Brand awareness, reputation and positioning
• Concept evaluations
• Market sizing / Predictive modelling / Choice modelling
• Preference testing / Product and service bundle optimisation
• Pricing studies
• Website and mobile app usability testing
• Employee / Customer retention and satisfaction
• Issue exploration
• New product / service development