MMost of our research is with the following target audiences – if you don’t see the one you have in mind, please contact us – chances are quite good we have some experience with it:

  • General population / consumers
  • B2B
  • Stakeholders
  • Healthcare professionals
  • C-suite executives
  • Newcomers / New Canadians / Immigrants
  • Students

Across various industries and the numerous target audiences with whom we’ve worked, we have developed strong experience with the following research methodologies:

  • Public opinion research
  • Advertising and communications strategy testing
  • Assessment of attitudes and opinions / Usage and attitudes (U&A)
  • Brand awareness, reputation and positioning
  • Concept evaluations
  • Market sizing / Predictive modelling / Choice modelling
  • Preference testing / Product and service bundle optimisation
  • Pricing studies
  • Website and mobile app usability testing
  • Employee / Customer retention and satisfaction
  • Issue exploration
  • New product / service development

About Quorus

Quorus Consulting Group Inc. is a Canadian market research consulting company with expertise in both qualitative and quantitative research. Founded in 2008 and based in Ottawa, Canada, Quorus has established itself as a reliable, flexible and creative market research company that has earned the trust of public, private and not-for-profit organizations in Canada and abroad.

mriaarimgoldsealAccredited Member of CRIC

Quorus is an accredited member of the Canadian Research Insights Council (CRIC), demonstrating our commitment to following the best practices and the highest standards and ethics in the industry. ...MORE